Lately, I’ve been feeling so disconnected from all things blogging and this blog.
I have a good idea as to why I’m feeling so out of the loop and why I’m having a blog identity crisis.
I’ve been really busy recently with working and summer is always a slow time for blogging with more people (myself included) deciding to spend the days and nights outside rather than sat inside on their laptops or phones.
However, I’m having such a massive blog identity crisis!
I had one of these around this sort of time last year.
I felt frustrated that I wasn’t really getting anywhere and felt stuck.
Again I feel this exact same way. I’ve been kind of growing bored of the content I’ve been putting out there and I think this has definitely reflected in the fact that my growth has just halted.
I’ve been stuck on 1,870 followers on Instagram for the past few months and it’s really hard to figure out what else I can to try push through this. I set myself a goal of 2k by the end of the year and whilst I still believe somehow I’ll find a way to get there, I just feel like it’s going to be so hard until then.
I feel like my disappointment because of the lack of growth is because my head is just not in a good place when it comes to blogging.
When it comes to blogging I don’t know who I am anymore. I started this year feeling really good and positive about the content I was putting out there and my stats reflected that.
I was posting a lot about self-improvement like productivity, reaching your goals, planning and organisation. I really enjoyed putting those posts out there and I felt like you guys found them very useful as well.
Because of this I even contemplated niching out to just self-improvement and ditching the other areas of my blog. But I hate the idea of being so strict with my niche and not having that creative freedom to post whatever the hell I wanted so didn’t go through with it.
After that, I continued to just post whatever the hell I wanted to because that way I was less stressed and for a long while that has worked well. But the busier I got with work and the less time I had for my blog, the more and more I’ve felt like I’m losing my blog identity and I don’t really know what I’m about or who I am anymore.
I feel so confused.
And I think my content reflects this.
It’s just as confused as I am.
I feel like a lot of people have turned to fashion content and posting photos of themselves which don’t get me wrong I love and I enjoy consuming that type of content, but at the same time, I feel like the content I’m posting is behind the times and not really what people enjoy anymore.
Like I feel stuck between posting flat-lays and styled shots to photos of myself and showing more of my lifestyle as opposed to these structured shots.
I’m having a real blog identity crisis!
So what can I do?
Honestly, right now I’m just hoping it will eventually pass, that once I just sit with how I feel and don’t force anything, that it will eventually begin to ease off and everything will slowly start to feel clearer again.
I’m going to be looking back at my old posts and seeing what ones performed the best, what people really enjoyed and benefited from, so I can try to bring some of that back so I can really help to provide useful content.
I want to find my love and enjoyment for taking photos again because the past few months I have felt so damn useless behind the camera. No matter what shots I take I think they look awful. I’ve really lost my confidence and my joy for photography.
I’m going to try to experiment with some shots and see if I can find a style that I love!
I’m also going to have a brainstorm of some new ideas and get really clear on my whole branding like who I am, who my target audience is and what my values are.
One thing I definitely want to look into is a new theme because after the whole Pipdig drama a few months ago I haven’t been 100% in love with my theme. Someone kindly gave it to me but now I have money to invest in one I’m definitely going to be on the hunt for one that feels much more me and creates a better reader experience.
Have you ever had a blog identity crisis? What did you do?