Having A Blog Identity Crisis – What Can You Do?

Having A Blog Identity Crisis - What Can You Do?

Lately, I’ve been feeling so disconnected from all things blogging and this blog.

I have a good idea as to why I’m feeling so out of the loop and why I’m having a blog identity crisis.

I’ve been really busy recently with working and summer is always a slow time for blogging with more people (myself included) deciding to spend the days and nights outside rather than sat inside on their laptops or phones.

However, I’m having such a massive blog identity crisis!

I had one of these around this sort of time last year.

I felt frustrated that I wasn’t really getting anywhere and felt stuck.

Again I feel this exact same way. I’ve been kind of growing bored of the content I’ve been putting out there and I think this has definitely reflected in the fact that my growth has just halted.

I’ve been stuck on 1,870 followers on Instagram for the past few months and it’s really hard to figure out what else I can to try push through this. I set myself a goal of 2k by the end of the year and whilst I still believe somehow I’ll find a way to get there, I just feel like it’s going to be so hard until then.

I feel like my disappointment because of the lack of growth is because my head is just not in a good place when it comes to blogging.

Having A Blog Identity Crisis - What Can You Do?

When it comes to blogging I don’t know who I am anymore. I started this year feeling really good and positive about the content I was putting out there and my stats reflected that.

I was posting a lot about self-improvement like productivity, reaching your goals, planning and organisation. I really enjoyed putting those posts out there and I felt like you guys found them very useful as well.

Because of this I even contemplated niching out to just self-improvement and ditching the other areas of my blog. But I hate the idea of being so strict with my niche and not having that creative freedom to post whatever the hell I wanted so didn’t go through with it.

After that, I continued to just post whatever the hell I wanted to because that way I was less stressed and for a long while that has worked well. But the busier I got with work and the less time I had for my blog, the more and more I’ve felt like I’m losing my blog identity and I don’t really know what I’m about or who I am anymore.

I feel so confused.

And I think my content reflects this.

It’s just as confused as I am.

I feel like a lot of people have turned to fashion content and posting photos of themselves which don’t get me wrong I love and I enjoy consuming that type of content, but at the same time, I feel like the content I’m posting is behind the times and not really what people enjoy anymore.

Like I feel stuck between posting flat-lays and styled shots to photos of myself and showing more of my lifestyle as opposed to these structured shots.

I’m having a real blog identity crisis!

So what can I do?

Honestly, right now I’m just hoping it will eventually pass, that once I just sit with how I feel and don’t force anything, that it will eventually begin to ease off and everything will slowly start to feel clearer again.

I’m going to be looking back at my old posts and seeing what ones performed the best, what people really enjoyed and benefited from, so I can try to bring some of that back so I can really help to provide useful content.

I want to find my love and enjoyment for taking photos again because the past few months I have felt so damn useless behind the camera. No matter what shots I take I think they look awful. I’ve really lost my confidence and my joy for photography.

I’m going to try to experiment with some shots and see if I can find a style that I love!

I’m also going to have a brainstorm of some new ideas and get really clear on my whole branding like who I am, who my target audience is and what my values are.

One thing I definitely want to look into is a new theme because after the whole Pipdig drama a few months ago I haven’t been 100% in love with my theme. Someone kindly gave it to me but now I have money to invest in one I’m definitely going to be on the hunt for one that feels much more me and creates a better reader experience.

Have you ever had a blog identity crisis? What did you do? 

16 thoughts on “Having A Blog Identity Crisis – What Can You Do?

  • I totally relate to everything here! I hope you’re able to get through it soon. Earlier this year I got stuck in the mindset of only posting flatlays on Instagram and sticking to the beauty niche, but now I post what I want and I’m feeling much better for it xx

    Hannah | luxuryblush

    • Thanks so much girl! That’s definitely the best approach to take. I’m so glad you’re feeling better about it all now xx

  • I can relate to this hence why my blogging schedule is so out of sync. What I’ve done is try to de-personalise my blog and stop all the “me,me,me” I.e My favourite this or that and actually seek out subjects that are being searched for on Google by the general public, those questions I often look to on google myself and can’t find a decent answer to etc. I listen to endless podcasts on the subject and how to write posts which rank high and get the clicks! Very proud of my fragrance dupe post which ranks 2 out of a million and a half results for that specific search term, and I only posted it in May!

    We also should remember not to write our blogs in a way that it appears we’re writing it just for other bloggers as google search traffic isn’t usually bloggers. I like to do keyword research too.

    I barely get one post out a month these days as I’m busy with other stuff, but my blog still gets around 3,000 views a month which is 85% directly from google keyword searches. I go back over old posts and add more copy etc to get it to rank higher. We all go through blogging slumps but I’m sure you’ll come through Lauren. Your content is always relatable and engaging – I’m here because of that very reason.

    Samantha | https://thebeautyspyglass.com

    • I’m so glad to hear that you’ve found something that works for you, Samantha! Being ranked 2 out of a million and a half result’s is incredible. You go, girl! I’m so happy to hear how well your posts do. Your content is so valuable and beautiful so I am not surprised about that. Thanks so much for your support. I really do appreciate it xx

  • I felt the exact same way earlier this year! There’s definitely been a big shift to more fashion content and as much as I love fashion, I still prefer posting and seeing flatlay content! That’s always been my fave type of posts so I don’t want to change just to keep up with what everyone else is doing. However, in saying that I am trying to post a few more lifestyle photos and photos of myself but I’m keeping most of my content flatlay based and just posting photos of myself/ lifestyle shots when I feel inspired to – and I feel like that’s working for me! Although my engagement is still bad and I’m not growing at all, haha, but now I’m just focusing on being happy with my content myself 🙂 Such a great, well written blog post Lauren! I hope you feel better about it all soon! I always love your content xx


    • Yeah, I so know what you mean! For me, I find myself engaging a lot more with fashion/lifestyle content and a couple of months ago when I started to do more lifestyle shots with myself in them, I found my love and spark for photography again. So I definitely feel like I need to switch it up and include more photos like this, as I enjoy taking them and they don’t stress me out as much as flat lays seem to do these days. I absolutely love your content, Cliona! You take so many gorgeous shots whether they’re more fashion-related or flat lay’s, I love them and can always recognise your photos! Thanks so much. I really do appreciate it xx

    • I’m so glad you can relate, Lauren! Even though it’s not fun, I’m so relieved to know I’m not the only one who is going or has been through it. I’m so happy to hear you’ve found something that is working for you xx

  • Sorry to hear you’re having a blog identity crisis, Lauren. I found your blog earlier this year and the posts I felt most drawn to were the mental health and lifestyle ones. I think it’s good to have a variety of content. 🙂 I actually have 3 blogs! lol. I started out with an entertainment one, then started another one about self help and spiritual subjects (such as the Law of Attraction), and finally a seasonal living blog about celebrating seasonal events. I’m most active on the entertainment one because I feel it’s the easiest to post on, I do twice weekly posts. My self help/spiritual blog is about “heavier” subjects to the posts tend to make more energy to write. And the 3rd one is seasonal, so I post a couple of times a month. I have wondered if in the future I could combine them all together but it might be a bit mishmash! lol.

    I hope you find a solution soon and feel more inspired again. 🙂


    • Thanks so much, Zania! I’m so glad you have enjoyed my mental health and lifestyle posts. They’re definitely my favourite to write so I will continue with doing them. Yes, I so agree with that. I love blogs that post a variety as well. Wow! Having 3 blogs is such an achievement and I love how you have an interest for all three. Thanks so much xx

  • slow down and having fun is the best thing we can do when it come to identity crisis! don’t force anything and enjoy the ride; everything’s gonna pass real soon! looking forward for the new version of you, Lauren!

    x, olivia | https://amolivia.com

    • Yes, that’s definitely a great way to go about things, Olivia! I love that idea. Thanks so much for sharing it and being so so so supportive. I hope you have an amazing weekend girl xx

  • I have totally been here before and I still struggle with this at times! I too didn’t want to limit myself with just one specific type of content. When I feel this way, I usually focus on posting what makes me genuinely happy, and to continue doing that for a while- stress free. I look at what kind of content was making me happiest and then I really commit myself to that! I personally love your posts and think that they’re so important especially when there are so many fashion blogs out there. I wish you all the best with your blog identity crisis- it definitely gets better! xx


    • That’s such a good approach to have, Diana! I definitely started to do that at the beginning of last year and into this year and it really did work. I think with working full time, I lost what I enjoyed posting about because I had less time to keep up with things. But I’m definitely going to work to get back to that. I’m so so so grateful for your lovely comment. Thanks so much! I’m so glad you love my posts. I love yours too they’re so uplifting!xx

    • Thanks so much, Lucy! Sorry to hear you’re in this place as well. I can so relate to that though. I hope you manage to get back into it. I know that I love your content no matter what you post xx

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.