Do Numbers Really Matter When It Comes To Blogging?

Do Numbers Really Matter When It Comes To Blogging?

In most recent years, there’s been a lot of talk about numbers in blogging and to an outsider it may seem like they’re the most important thing to bloggers. But do numbers really matter when it comes to blogging? So many of us are constantly working towards a particular number goal, getting frustrated when our following goes down on Instagram or being ecstatic when we reach a new thousand on Twitter.

It can be hard to not want to grow on our socials, because it means more people are seeing our content and wanting to interact with what we have to say, but should we really care about the numbers?

As mentioned, us bloggers have a tendency to set goals as to the amount of followers we’d like to reach within a particular time frame. We want to do this so we have something to work towards and use it as a way to keep us motivated to continue to work our arses off. If we have a bigger following, we’re more likely to reach a bigger audience that we can then for engage with. The only downside to setting ourselves these number goals is that they can turn into something you become obsessed with and unfortunately it may mean you drive yourself into a negative head space. 

When you’re constantly monitoring your following, noticing when people unfollow and follow, you can soon become very disheartened when you’re not growing the way you want to and wonder why people are so quick to unfollow you. This can really push you into a downwards spiral, which can end up demotivating you all together. Sadly this is completely the opposite of what you want. It can become very obvious then that the numbers are the only thing that are motivating you to do what you do and it can be the reason you decide to step away until you remind yourself why you began blogging in the first place. 

When you start to not feel good enough about your following, then you start to doubt yourself and begin to see the numbers as validation for your own self worth. This can be the numbers of likes you get, the views, the shares or just simply the amount of followers you have. It can then be hard to remember what its like not to feel disheartened by your lack of numbers and how good you felt before you started valuing yourself with your count. I’m sure we’ve all been there, right?

Taking a step back from the numbers side of things is the best thing for you in this moment. Remind yourself of the reality of the situation. Your opinion of your own self should be the most important, not what your following tells you or the number of the people backing you. Sure receiving compliments is a great confidence boost and we’re all really grateful for it, but if you don’t love and believe in you, then what really is the point?

Remember that numbers aren’t the be all and end all. Are numbers going to be there to help you through a difficult health problem? Are numbers going to enable you to spend time with your family and reminisce?

This is why I try to only take a look at my stats in full when I’m updating my media kit at the start of every month. Doing it like this really helps to stop me from becoming obsessed with my follower count and instead keep focused on the things that do really matter, like the writing and being creative. Of course I have an occasional look at my stats throughout the week, but I don’t become so fixated on them that I’m constantly checking them to see how I’m doing. 

It can be really hard to walk away from this mindset and almost a habit of watching your number count. It’s not easy to just push it to the side and out of your mind, because whenever you go on your profile, it is staring right there back at you. It’s just all about learning to change your mindset around it and stop being so obsessed with it. 

But there are those days when numbers are important, especially if you want to work with brands and earn an income from this work. It’s become a requirement that brands know your following and reach before they even decide to work with you. This can really drive bloggers to not feel good enough or like they could even be considered when brands set strict requirements. When brands don’t give smaller bloggers with an engaged audience a chance to work with them, they’re missing out on opportunities and possibly some income if they rely on blogging to help them provide. 

It suck’s that a lot of brands (not all, big love to those brands who do appreciate all bloggers) focus on the numbers rather than the quality of  content or how engaged an audience is. For me I’d rather have a more engaged audience that are interested in my work, than a large following with minimal engagement due to sloppy half arsed work. I really hope brands start to take more notice of this and work with people who do have a really engaged audience. It would be so lovely to see! 

By changing your mindset and doing this, you’re not being ungrateful for the followers you do have, because I for appreciate every single one, but it’s more that you do not feel the need to seek the validation of your own self by these numbers and instead in time are able to see your own self worth. 

Do you think numbers really matter?

Lauren x

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12 thoughts on “Do Numbers Really Matter When It Comes To Blogging?

  • I think PR brands are also to blame for this mindset many of us fall in… They want to work with those who have a massive following and not really focused quality bloggers. It does make me sad that they do this because some of us work so hard to get the following we have.Candice |

  • I wrote a post on why numbers aren’t important a while ago now. I do keep telling myself that they’re just numbers and I blog because I enjoy it and I blog for me. It can get disheartening not reaching goals but I try to be positive and not worry about it because it’s silly!

    • Oh I'll have to check that out, Sarah! I'm the exact same. You just have to focus on the positives and ignore the other mindset the industry can try pull you into xx

  • Agreed! Numbers are a good way to tell if your blogging follower is growing but it isn't the be all and end all. We need to focus on making good quality content and actually enjoy blogging the with that, the followers will come naturally. It's totally not worth stressing over.loved your take on this!xLizzie | Takeoffs & Landings

  • Great post! From working within social media for a retail brand numbers definitely do not mean as much as engagement. You could have all of the followers in the world but if your audience aren’t engaging with your content then from a trade perspective it isn’t worth us working with you. I personally blog because I simply love to write and if people can relate/engage with what I have to say then it’s just an added bonus 🙂 Toni

    • Aw thanks so much, Toni! That's great to know. Thank you for sharing that. I'm so with you. I love to blog to write and share my passions to try help others xx

  • Focusing on numbers can be so disheartening sometimes, and when I do it I try and remember the number I started at, nothing (!) and how far I've come since then 🙂

    • That's what I always tell myself too, Natalie! It can be amazing to see how far you've come and it really puts things in perspective xx

  • LOVe this post! I feel like as long as you are doing what you love then thats what matters ! Ellie xx

  • I first started noticing myself getting really focused on this with Instagram, especially as you have access to apps which lets you see who unfollowed you. It led me to think that there's something wrong with me or I'm not as good as others when someone unfollowed me, which is so stupid! I agree, numbers give us a goal to strive towards but it can definitely get a bit too overwhelming at times!Cloe X

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